Watch and Learn, The Duolingo Way
- ianyylai
- Oct 9, 2023
- 1 min read
This is my final year project for a language-learning app. The proposal was developed in response to a brief from D&AD in 2021, commissioned by Duolingo. The campaign's primary objective is to inspire 16-22 years old worldwide to integrate Duolingo, a language-learning application, into their daily routines. I am proud to mention that this campaign received a Merit award in the Integrated Campaign category at the Kancil Awards in 2022.
Campaign Overview
Campaign Video
User Interface for Netflix's Lupin and Start-Up Courses
This collaboration with Netflix aims to revolutionise language learning by integrating it with popular TV shows, making it enjoyable and motivating for students worldwide.
Creative Team
Lai Yue Yen (Ian)
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