SO KAW-KAW-NUT

The Brief

Most coconut waters talk about being natural. Karta wanted to prove it by showing what 100% coconut water should feel like: rich, bold and undeniably refreshing.

The Idea

We exaggerated the power of Karta’s refreshment by turning it into an instant transformation. With just one sip, Karta refreshes you so completely that it brings out a fresher, cooler version of yourself. One that even your future parents-in-law approve of.

https://www.youtube.com/watch?v=IZSpnbWFUZM