Karta Brand Identity Playbook

We were tasked with developing Karta’s Brand Guide Book. The goal was to craft a distinct personality that sets Karta apart in the market while staying true to its fun and refreshing essence in terms of its identity, voice and messaging. 

Shaping Karta’s brand voice was an exciting challenge. From defining its tone - bold, playful, and slightly cheeky to setting the copywriting style, ensuring that every word captured the KAW-KAW-NESS that makes Karta unique.

When it comes to writing the little descriptions, why waste the opportunity to inject a little cheekiness? Guidelines, especially the DOs and DON'Ts are usually written in a serious, straightforward tone, simply telling readers the rules. But why should rules be boring? So, I took a different approach, crafting a fun and engaging write-up that makes following the rules just as enjoyable as breaking them (well, almost).

BRAND VOICE

Of course, we didn’t just rely on words. We drank our research. By taste-testing every coconut water available in stores.

View the entire Karta Brand Identity Playbook here.