Be at ParkCity

ParkCity, a property developer known for its people-first approach, aims to stand out in a crowded market by focusing on its vibrant community. The brand has built its reputation by putting residents' needs at the forefront of every development. For this campaign, ParkCity sought a fresh approach to cut through the noise - a brand video inspired by real stories from the Desa ParkCity community, showcasing what life feels like as part of ParkCity.

This has been an enjoyable project, allowing me to explore a range of content formats, from advertorials and campaign videos to crafting inspiring key visual copy and more.

BRAND VIDEO

BUNTING

These buntings are adapted from 5 separate KVs we crafted from long-form copy for prints. Rarely do we get to write such personal messages in property ads that only focus on the square feet.

LONG-FORM COPY KV

View all Long-Form Copy KVs here.

BILLBOARD