The Living Brand Identity

This has been one of the most rewarding projects I've worked. Shielder, an eco-waste management company in Malaysia, has been around for 10 years, using innovative, bacteria-based treatments for factory wastewater without any harmful chemicals. Our agency’s task was to finally give this brand the full-fledged identity it deserves.

I had the unique opportunity to visit factories in Muar and Batu Caves, witnessing the wastewater treatment process firsthand. It wasn’t a pretty sight initially, but the outcome was remarkable: clear, odourless water, safe for discharge.

Working on Shielder involved extensive research into topics like river pollution, wastewater treatment, and bacterial solutions, providing the foundation needed to write authentically for the brand across multiple mediums - corporate video, social and so on. Finding the right brand voice required trial and error, but the journey was as rewarding as the results, winning 5 Bronze, 1 Silver and 3 Merits at Kancil Awards 2024.

CASE BOARDS

Watch the case study videos here:

https://kancilawards.com/winners/entry/2024/7848

https://kancilawards.com/winners/entry/2024/7840

CORPORATE VIDEO